What we do
A performance acquisition engine for consumer intent.
Every financial brand can buy leads. The hard part is buying customers — people who fund, open, and stay. That's the problem Peklava is built around.
Acquire
We run paid media across search, social, native, display, and marketplace channels, plus owned and partner properties. Campaigns are built around consumer intent: what someone is actually shopping for, not just the keyword they typed.
Route
Consumers move through compliant funnels with clear disclosures and consented handoffs. The right consumer reaches the right partner — matched on product fit and geography, filtered by each partner’s requirements.
Optimize
Partners send back quality signals — contact rates, qualification, conversion, funding. Those signals drive our bidding, budget, and creative decisions daily. We deliberately walk away from volume that doesn’t convert downstream.
Report
Attribution, postback handling, and performance reporting partners can audit. When we say a channel is working, there’s data behind the sentence — and our partners can see it.
Why it works
The feedback loop is the product.
Most lead generation is open-loop: traffic goes in, leads come out, and nobody learns anything. We operate closed-loop. Every partner integration is designed to return outcome data — and that data changes what we buy tomorrow.
The result compounds. Partners get acquisition that improves month over month instead of decaying. Media partners get demand backed by real optimization. And consumers get routed to products they’re more likely to actually use.
Closed-loop acquisition, in your vertical.
We work across mortgage, personal loans and debt, deposits, insurance, and home services.